Every year on 20 May, LEVIS celebrate the first blue jean and those who make it their own.
Reinvented by millions of wearers, whose own personal lives are told through their 501s.
This year, we celebrate all of those stories.

LEVI’S® 501® DAY 2018

501® Day is a global event celebrating the anniversary of the original blue jean. This year, we celebrate you – the millions of wearers around the world who put their own unique spin on the ultimate blank canvas. You’ve taken what’s ours and made it your own. Together, we are all collaborators.

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